Framing is the choices we make about what ideas we share – and how we share them. It’s what we emphasise, how we explain an issue, and what we leave unsaid. These choices affect how people think, feel and act.
How family separation happens – and so what can prevent it – is neither widely known nor understood.
The framing strategy and recommendations that follow are designed to navigate this challenge. They sit alongside work by Tanya’s Dream Fund to keep families together and at the centre of the child protection system. They draw from a body of exploratory framing research conducted in Bulgaria from August to December 2022, led by the FrameWorks Institute and FrameWorks UK, and realised on the ground by Junction Bulgaria.